Advertising
Results a Mystery?
Take
the challenge. . .get the proof! |
|
Call
Measurement Services from:
|
| Knowledge
is Profit
Advertising
Campaign Tracking with Call Measurement Services
|
| Today's
business professionals know that an effective advertising program is essential
to their business's profit and success. But with all the media choices
available, it can sometimes be very difficult to determine if the right
advertising was made – "Am I receiving calls from the advertising
and who are they? Am I getting the return on investment I desire? Are
there market areas where I am under-represented? Is my media purchase
really working?" |
| With
Marquette Group's Call Measurement Services - part of our LocalAdvantage
suite of services - we provide you with the wisdom to answer these questions
and more. |
| HOW
IT WORKS |
 |
A
unique telephone number is printed (in place of your regular office
number) in any specific advertising campaign. |
 |
Calls
will still ring seamlessly into your existing business line as they
do today. |
|
Our
Call Measurement Services will track incoming calls and capture
callers' key data. |
|
Real-time
performance reports and ROI analyses are developed and are easily
accessible. |
|
You
will be provided a password to access your report as often as you
would like. |
|
| HOW
TO USE IT |
| Validate
your media spending. Our call measurement system tallies the
total number of calls that responded to your individual advertising campaigns
and quantifies its performance, allowing you to effectively evaluate which
types of media - and which providers - are producing the best ROI. |
| Generate
qualified leads. You can review the monthly reports of detailed
caller profile information and demographics to learn which customers are
responding to your marketing programs. Calls will be analyzed by date,
time and duration of call, as well as caller's name, telephone number
and address when available. You'll also learn more about your potential
customers and where they are calling from with our unique geographic and
demographic mapping. |
| Evaluate
how calls are handled. With call monitoring available, you can
monitor the effectiveness of your own staff's response - "Are the
calls handled properly? Are your representatives hitting your desired
talk points? In follow-up calls, are your agents sharing the right information
with new prospective clients? Do we have enough staff in place during
peak call times?" |
| Capitalize
on the knowledge collected. Finally, you can utilize the data
collected to determine if leads were converted to long-term customers
or if effective follow-up procedures with prospective clients are in place.
You can use the data as support for the development of new marketing campaigns,
making better decisions from factual data instead of assumptions. Furthermore,
this data can also be tied to Marquette Group's media fulfillment services
through LocalAdvantage for immediate direct mail follow-up to
qualified callers to help ensure a sale. |
| WHAT
IS YOUR INVESTMENT |
| Yellow
Pages: The annual cost is $518 per line. Our typical call
measurement plan for a yellow pages campaign lasts 15 months, and
included 200 call-minutes per month*, as well as access to all online
reports, analyses and recorded calls. |
 |
| Other
media campaigns or special uses: Call Measurement Services
isn't just for yellow pages anymore. For any other media - or for
any special internal monitoring use you may have - the cost will
be based on the above rate and the actual length of monitoring desired.
|
| INTERESTED? |
Check
it out: Visit our demo site at:
www.callmeasurement.com
Login:
mqdemo
Password:
mqdemo |
| Call
for more information: Contact your Marquette Group Representative
at 800 548-6214. |
|
*
additional per minutes rates apply over the 200 threshold. |
|
