Marquette Group offers alternative media solutions through our Local AdVantage services to further extend your reach beyond print and online Yellow Pages and complement your other forms of advertising.
Get end-to-end marketing solutions with Marquette Group. We'll help ensure your brand is controlled, yet allow messages and offers to be customized at the local level to reach the right consumers, with the right message at the right time to increase sales.
The following tools are integrated into one turnkey solution. Local AdVantage offers your dealers, resellers or partners the ability to create and execute advertising in nearly all forms of media through an end-to-end, Web-based, marketing solution.
This feature allows dealers and other users to store and retrieve photos, logos, images and templates from their desktop around the clock using only a browser. Files are easily updated at the corporate level. Access to these digital assets can be secured by individual, market or region, and our Digital Asset Management solution facilitates secure, third-party downloads for publications and agencies.
AdMaker enables dealers to customize corporately-approved advertising through the Internet. Brand identity and level of customization is all controlled at the corporate level for the creation of direct mail, POS, newspaper ads, broadcast and other such media, whether a single piece or as part of a campaign. Dealers can build their ads online with pre-approved templates and preview in real-time. Once the ads are developed using AdMaker, dealers can take advantage of our Demand Generation solution to place their advertising.
Dealers can also place and pay for media campaigns via the Internet in real-time. Numerous fulfillment options are available, and payment options include secure credit card, house account and co-op funding.
With Marquette Group's Call Measurement solution, you'll know just what you're getting from the advertising investments you've made–whether in the Yellow Pages, direct mail, newspaper, broadcast or practically any other advertising that contains a phone number. We'll track, and even record, calls to your dealers based on the unique phone number placed in the ad. Additionally, you'll have access to geographic and demographic mapping to illustrate your callers' locations. Real-time results and reporting will be made available on the Internet, providing immediate feedback on the success of your advertising campaigns.
These alternative Yellow Pages solutions are efficient and effective.
With Primary Direct Delivery, your advertising message can ride along on the telephone directory distribution system, reaching select households at the time the directory is delivered. Marquette Group can coordinate with publishers the delivery of your message through custom-designed magnets, postcards, promotional items, inserts, coupons or catalogs--which may be placed in the directory bag--or have your printed message included on the bag's exterior.
Tap directly into the buying power of business and residential movers, by reaching new residents or new businesses within just a few days of telephone hookup. As with Primary Direct Delivery, Marquette Group can coordinate with publishers the delivery of your message through custom-designed products delivered along with the directory. We will also work with you using directory coverage areas and demographic data reports to help determine what areas best reach your target.
Other Yellow Pages publisher opportunities include front cover, back cover, spine and tab advertising that stand out to consumers in the Yellow Pages directory and act as a billboard for your brand. Additionally, Marquette Group can help define your market and recommend other opportunities such as business-to-business or alternative newspaper circulars, just to name a few.
Distribution Methods: Ride-alongs, bag advertising, billing inserts
