Advertisers like you are moving beyond the mass broadcast of brands to strategically getting your message in front of the consumer when the brand is needed. This requires the development of a highly effective print or online Yellow Pages plan of attack—part of an essential media planning exercise that is as challenging as it is imperative. Marquette Group can expertly and methodically work with you to find the right mix of media and keep costs under control.
Our custom-designed tools will help guide you through better-informed advertising decisions such as:
mqRADAR is designed to optimize your marketing plan by selecting the most effective directories - while eliminating advertising waste – based on your specific territories, your desired share of market coverage, demographic or SIC targets, consumer spending habits, as well as your own sales, leads or call-count data. From this information, we can work with you to select the directories and ad sizes that best suit your marketing plan.
mqCompass can help you understand your “share-of-voice” by providing an analysis of your advertising investment and ad positioning versus that of your competition in any selected directory.
With mqAtlas, you can determine where the highest concentrations of your targeted market exist. With its wide array of mapping options, we not only provide you with directory coverage information but also integrate client-specific sales data, demographic and/or behavioral information, etc., at a zip code level to provide a better analysis for targeting your customers.
Find the best mix of overall media dollars with mqNavigator. We can guide you toward media plans that deliver an effective mix of directional advertising and mass media efforts through this instrument. Where needed, we can work with you to calculate a manageable re-allocation from mass media to Yellow Pages, comparing wasted impressions with the gain of profitable return.
is designed to optimize your marketing plan by selecting the most effective directories - while eliminating advertising waste – based on your specific territories, your desired share of market coverage, demographic or SIC targets, consumer spending habits, as well as your own sales, leads or call-count data. From this information, we can work with you to select the directories and ad sizes that best suit your marketing plan.
